An effective marketing strategy can make or break your ability to reach international markets. Is your current search engine optimization (SEO) strategy keeping you from finding international success?
There are many ways to customize your SEO and social media strategies to improve international search engine results. Implementing these strategies can help you to engage with an increasingly diverse market.
Read on to find out some of the ways that social media and SEO can cater to specialized international markets.
The Relationship Between SEO and Social Media
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Most consumers think of social media sites only as social networking platforms. However, they also function as search engines of their own.
After all, you can use them to search for content. The content that is most useful to consumers is shown in more newsfeeds.
On more traditional search engines (Google, Bing, etc.), search engine results page (SERP) ranking can differ according to the searcher’s location. Google automatically filters search results by geographic location. A user located in the UK will see results different from ones displayed to a user in Australia.
However, these geographic limitations don’t apply to social media sites. This gives you access to an international community of supporters and potential consumers. Used wisely, this can boost your search engine rankings across international markets.
How Social Media Can Help Improve SEO Rankings
Leveraged correctly, social media can help you improve your rankings on other search engines across the web. This strategy requires the use of social SEO strategies and benefits your brand’s SEO.
Gives Your Content More Reach
As an experienced marketer, you write high-quality content. But this content has a limited audience if you only put it on your website or share it via your email newsletter.
Using social media to share your content provides you with instant access to an international audience.
People from across the globe will connect with your brand via social. This makes your company more relevant in algorithm calculations. This relevancy boosts your search engine rankings both locally and abroad.
Social Media Pages Can Rank
High-quality, content-rich social pages are the key to high rankings on search engines. Include your business’s name, contact information, and mission statement. This increases your social page’s relevancy and authority.
Using relevant keywords and hashtags will increase traffic to your company’s social media pages and website. This increased brand awareness will also help your pages rank on search engines.
International Search Engine Results: Use Social to Your Advantage
As you can see, the best SEO plans will include a social media strategy to help boost your international search engine results. Use these social networking sites to boost your content performance, increase your reach, and build brand awareness. You’re sure to see improved search engine rankings across the globe.
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