Video marketing is actually the strategy of using videos to promote and market a product or service, proliferate engagement on your digital and social platforms, educate your consumers and customers, and reach out to a new audience. With the proliferation of video marketing, several companies have been upping their game in providing video tech for corporate marketing.
Hubspot discovered that 78 percent of people view internet videos every week, while 54 percent watch videos every day. According to Google’s research, six out of ten consumers would rather watch web videos than watch television. YouTube claims that its customers watch more than 1 billion hours of video every day.
Here’s an outline to follow while utilising video tech for corporate marketing:
Begin with your video objectives
Outlining your film’s goals is the first stage in developing your video strategy. In an ideal world, you’d make a video for each level of the marketing funnel. However, it would be best if you first choose which step is the most crucial to target.
A challenge or opportunity is brought up in front of their eyes, and the spectator is made aware that they have an issue. Users should be drawn to your videos at this level, and your brand should be introduced to a new audience.
The spectator is now pondering how they will resolve the issue at hand. They’re doing their homework, getting recommendations, reading product reviews, and trying to come up with cost-effective solutions. Show your prospect proof of client satisfaction and why they should choose your product or service over the competition.
Determine your narrative for your audience
The most enjoyable and yet the most challenging element of creating a video is deciding what tale you want to tell. The following four aspects, which serve as the story’s essential framework, should be outlined.
A protagonist in the same demographic as your target audience needs to be portrayed. This is depicted as the source of your customer’s annoyance, and that is how you will introduce your product or service. The way your product or service solves the problem is called resolution.
Consider what emotion you want your story to elicit in the audience as you write it. Do you want them to have a good laugh? Should people feel motivated or delighted after watching your video? While composing your script, ponder over the emotion you want your audience to feel. Everything will communicate this, from the objects and setting to the colours and attire, so choose carefully.
Always try to stick to your schedule
Stipulate a timeline to stick to as you plan your entire production, from creative ideation to actual video distribution. You should fix multiple categorical timelines – overall timeline, production timeline, distribution timeline, so on and so forth. Your timeline serves as a guiding light, reminding you of how far you’ve come and how much work remains.
Every team member must abide by strict deadlines. Marketing may have its own schedule, production may have its own, and your social media department may have its own. In other words, be a sporting mate and keep everyone informed of timetables, revisions, and completion dates.
Fix a budget that isn’t too exorbitant
Everything revolves around money. Yes, innovative planning and strategy are crucial, but think genuinely. It will be tough to achieve exactly what you want without an appropriate budget. Make a budget for the money and resources you have.
It’s time to think about the video you’re going to make now that you’ve laid out your strategy.
Every genre and style of video marketing has its own set of advantages and disadvantages. Some varieties may be preferable for you depending on your unique marketing objectives, while others may be better if you just want to save money in the long run.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.